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Sports Direct - the UK’s Number One Sports Retailer
Sports Direct is the UK’s leading sports retailer by revenueand operating profit, and the owner of a significant number of world famoussport, fashion and lifestyle brands. With over 400 stores in the UK and anincreasing number in Europe, Sports Directs successful web business suppliesgoods to customers worldwide.
The Group's UK operations supply a wide range ofcompetitively priced sports and leisure equipment, clothing, footwear andaccessories. The Group has retailinterests outside the UK including Belgium, France, Holland, Luxembourg,Slovenia, Cyprus and the Republic of Ireland and is interested in opportunitiesto enter into new markets.
The Group’s UK stores (other than Field & Trek) supply awide range of competitively priced sports and leisure equipment, clothing,footwear and accessories, under a mix of Group owned brands, such as Dunlop,Slazenger, Kangol, Karrimor, Lonsdale, Everlast and Antigua, licensed in brandssuch as Umbro, and well known third party brands including adidas, Nike, Reebokand Puma.
Field & Trek operates out of 19 stores in the UK,selling a wide range of camping and outdoor equipment, waterproof clothing andfootwear, including leading brands such as Berghaus, Merrell and Salomon..
The Group’s portfolio of sports and leisure brands includesAntigua, Campri, Carlton, Donnay, Golddigga, Nevica, No Fear, Sondico and USAPro as well as the brands previously mentioned. The Group’s Retail divisionsells products under these Group brands in its stores and through the SportsDirect website, and the Brands division exploits the brands through itswholesale and licensing businesses.
Built in 2006, the state ofthe art Head office and Distribution Centre in Nottinghamshire houses all headoffice departments from IT to Marketing and Finance. Sports Direct encourages all employees tocontinue learning and this ranges from store staff completing Nike training atthe on site training academy to IT staff learning new technology andcertifications.